I created a student campaign in cooperation with UKHospitality wit the object to highlight the often poor treatment of people working in the hospitality sector. This is a personal mission of mine, and the concept is a funny wake up call for the millenial white collar worker. Based on the target audience and the candid, whimsical and nostalgic visual keywords, I used iconic 90s pop culture elements related to hospitality to bring attention to this issue.